Copyright © 2020 NPR. We stand behind the quality and safe use of our DevaCurl products" - end quote. So we've called up someone with direct experience with the company's products, Stephanie Mero. DevaCurl Maker Hit with Lawsuits Over Hair Loss, Scalp Irritation. Attorneys working with ClassAction.org have now opened an investigation into the issue and want to hear from DevaCurl customers to potentially file lawsuits of their own. She's a hairstylist in Orlando, Fla. Stephanie, thanks for joining us. This text may not be in its final form and may be updated or revised in the future. And honestly, realizing the scope of this, stylists are going to need training on how to work with it because I cut all my damage off, but most people are not prepared to do that. But now DevaCurl is mired in controversy. And what I noticed was it was - I was going through this amazing healthy hair journey. Earlier this week, a group of consumers filed a class action lawsuit … I mean, what was happening to you? A group of American consumers filed a class action lawsuit in the United States against the company, alleging that its products were causing them to suffer from scalp irritation, damaged hair and hair loss and that the Defendant has failed to provide adequate warning regarding the serious risks and negative side effects associated with the use of their DevaCurl … WEN® by Chaz Dean. And around that time was when my hair started to change, so I just attributed it to, like, dryness or something else. working with ClassAction.org are no longer investigating this matter. DevaCurl has made a public … But I didn't attribute it to the products because I had used them for four years on my clients, on myself with no issues at all. One company's products dominate this corner of the hair care market, DevaCurl. What is it? MERO: It's completely changed my work. FADEL: So what led to this lawsuit? DevaCurl, a haircare line specifically for curly hair, faces a class-action lawsuit from users who claim the line’s products have caused more hair damage than hair care. Despite a barrage of consumer complaints, Deva Concepts has allegedly done little to help those suffering hair loss, scalp irritation and other side effects. That's why DevaCurl is committed to creating a professional curl care council of trusted medical professionals, dermatologists, independent industry experts, professional stylists and members of our Curl community to help us all better understand healthy curls and scalp. NPR Saturday, February 15, 2020. hair loss, scalp irritation or other side effects. Last year, there was a similar class action lawsuit brought against the curly hair product brand DevaCurl. What's the overall response been to, you know, the allegations? information here is for reference only. DevaCurl Faces Class Action Lawsuit Alleging Hair Loss. They appear to still be in the active info … The backlash from influencers and customers speaking out about their alleged hair loss and scalp damage experiences they claim were a result of DevaCurl products, started going … The New York-based company is facing a class-action lawsuit after widespread complaints from women who reportedly experienced hair … Multiple class action lawsuits have been filed alleging the maker of DevaCurl knew about the harm its haircare products could cause, yet failed to issue a recall or warn consumers. A group of curly-haired consumers filed a class-action lawsuit against the maker of a popular haircare brand — claiming use of the products leads to … The complaints have become so widespread that, in January, two legal firms issued a call for participants in a class-action lawsuit against the brand. Earlier this week, a group of consumers filed a class action lawsuit against the company, alleging that its products were causing them to suffer from scalp irritation, damaged hair and hair loss. DevaCurl customer testimonials. MERO: So DevaCurl really is, I feel like, the focus and center of the whole curly hair movement, if you want to call it, or natural hair movement. On March 5, 2020, Rhine Law Firm, P.C., filed a class-action lawsuit against DevaCurl to recover both compensatory damages and punitive damages for victims in North Carolina and throughout the U.S. When you have - when you find a bald spot, you get a little upset, I would imagine. A class action lawsuit is pending in California state court against Pacific Life Insurance Company (“PacLife”) alleging claims on behalf of California purchasers of Pacific Discovery Xelerator IUL indexed universal life insurance policies (“PDX Policies”). FADEL: So you're a hairstylist, like we talked about. There are also at least 10 class-action lawsuits pending, including four in New York, in which customers say DevaCurl damaged their scalps and made their hair fall out in … And it started to change. To be perfectly clear, all claims against DevaCurl are only allegations and should be treated as such. But you created a Facebook support group for other people to share their stories, stories like your own. But it got so damaged that I no longer could attribute it to weather. February 18, 2020 Last Updated on January 6, 2021. Filed in New York, California and Florida, the lawsuits allege that although Deva Concepts has … The company created a “Curl Council” to deal with the backlash; however, the lawsuits claim this is “nothing more than ‘window dressing’ to address the fallout from bad ‘PR.’”. In February, three class-action cases were filed against the company in Florida, New York and California federal courts also alleging hair loss and other adverse effects. The streets are talking and natural haircare brand DevaCurl has some explaining to do. I will readily admit that I am not a lawyer and completely unfamiliar with the law firm in question, but I believe this is the lawsuit in question? What are you doing now? lawsuits can be viewed here. Link to Investigation in prep for Class Action Lawsuit against Devacurl. A popular hair product line is facing backlash from thousands of consumers who claim it caused them hair loss and scalp damage. But if you want to say that they jumped on the bandwagon, I would say that DevaCurl is the driver of that wagon. And then there's the people who are like in there just to see what's going on but believe this is not at all possible and feel this, like, really strong relationship to the brand. FADEL: Yeah. Consumers have filed a class-action lawsuit against DevaCurl claiming that its product cause scalp irritation and hair loss. FADEL: That was Stephanie Mero, a hairstylist in Orlando, Fla. And we should say again we offered DevaCurl an opportunity to speak on the program, but the company declined, providing a written statement that reads, in part, quote, all of our products have gone through rigorous testing that has confirmed they are safe and adhere to both quality assurance and regulatory standards. You're a hairstylist, right? Further, consumers may be able to get back the premiums they paid for products that do not perform as advertised, as well as compensation for professional hair and medical treatment needed to care for their injuries. But now DevaCurl is mired in controversy. In light of these claims, attorneys working with ClassAction.org would like to speak to DevaCurl customers to learn more about the problem and to potentially file class action lawsuits of their own. And even the original founder, Lorraine Massey, wrote the "Curly Girl" handbook. Our Class Action Lawsuit. ClassAction.org is a group of online professionals (designers, programmers and writers) with years of experience in the legal industry. Help. For years now, more and more people have been embracing their natural hair. MERO: So my hair became more important to me when I started doing YouTube videos. Deva Concepts, LLC is the defendant in at least three proposed class action lawsuits that allege the company’s line of DevaCurl products have caused many curly-haired users to experience scalp irritation, excessive shedding, hair loss, thinning, breakage and/or balding. Accuracy and availability may vary. There are currently class action lawsuits regarding DevaCurl, however those lawsuits typically provide limited recovery that does not fully consider each individual situation. A request for class-action lawsuit participants has also reportedly been launched, per Vice. They're choosing to let it curl rather than straightening it with heat and chemicals. 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